Like in previous years, the Go Heritage Run Ooty 2018 finisher medal is handcrafted and embroidered by Toda artisans. The embroidery work known as Pukhoor is GI certified too – meaning it can only be called so if it is made in the Nilgiris.
Unlike in previous years however, the finisher medal this year … isn’t really a medal. It is a Toda-embroidered bracelet with an elastic band that can be worn all day long. It is not just a pretty souvenir, it’s usable too – striking a healthy balance of both form and function. The bracelets are embroidered in red and black in traditional Toda designs and are being created by Shalom Ooty, a self-help women’s group who have been providing a livelihood for Toda women since 2005.
Get yours when you sign up for GHR Ooty this June!